Service / Scope dossier
Offer + Landing Page Kit
Make the offer make sense — then make the page sell it.
The promise
Clarity that sells — without begging.
Outcomes
- Your offer becomes instantly understandable.
- Your landing page stops talking and starts converting.
- Your CTA flow becomes clean (no decision paralysis).
Scope
Included
- Offer tightening (what it is, who it’s for, why it wins)
- Value ladder clarity (primary CTA + secondary path)
- Landing page structure (sections that convert, not fluff)
- Copy pack (headlines, bullets, CTAs, FAQs)
- Proof placement plan (what to show + where)
- Launch-ready content you can paste into the site
Deposit
$200credited to your first sprint
Deliverables
- Offer statement + positioning bullets
- Landing page section plan (with copy)
- CTA + FAQ pack
- Proof placement recommendations
Process
1
Intake: current offer + target buyer
2
Draft: tightened offer + page structure
3
Polish: copy pack + FAQs + CTAs
Guardrails
You’ll bring
- What you sell today (even if it’s messy)
- Your target buyer (or your best guess)
- Any proof assets you already have (optional)
Not included
- Full web build (we can do that as a sprint)
- Brand redesign from scratch
- Long content strategy (this is the conversion nucleus)
FAQ
IP — who owns what?
Ownership and licensing are stated in the reviewed agreement for the engagement.
Revisions — how does that work?
Revision allowances and change-request handling are stated in the reviewed scope.
Warranty?
Support and defect-remediation terms are stated in the reviewed agreement.
NDA?
Confidentiality requirements are reviewed during scoping and documented before work begins.
Deposits?
The applicable deposit, crediting, cancellation, and refund terms are confirmed in the reviewed agreement before checkout.