Service / Scope dossier
Brand Identity Starter
A practical visual identity with enough range to look consistent wherever the business shows up.
The promise
Stop reinventing the look every time you make a new page, post, or piece of collateral.
Outcomes
- The brand becomes recognizable across formats.
- Future design decisions get faster.
- Partners receive usable files and clear rules.
Scope
Included
- Primary logo + responsive secondary mark
- Color system and type direction
- Core usage rules in a concise brand guide
- Export pack for web, print, and social use
- Two focused revision rounds
Deposit
$300credited to your first sprint
Deliverables
- Primary and secondary logo files
- Color and typography specifications
- One-page usage guide
- Organized SVG, PNG, PDF, and source exports
Process
1
Clarify position and references
2
Build one coherent direction
3
Refine the system
4
Package rules and production files
Guardrails
You’ll bring
- Business name and positioning
- Examples of the intended audience and market
- One decision-maker for consolidated feedback
Not included
- Naming or trademark clearance
- Unlimited logo concepts
- A full collateral or website suite
FAQ
IP — who owns what?
Ownership and licensing are stated in the reviewed agreement for the engagement.
Revisions — how does that work?
Revision allowances and change-request handling are stated in the reviewed scope.
Warranty?
Support and defect-remediation terms are stated in the reviewed agreement.
NDA?
Confidentiality requirements are reviewed during scoping and documented before work begins.
Deposits?
The applicable deposit, crediting, cancellation, and refund terms are confirmed in the reviewed agreement before checkout.